Users describe their intent in the app, whether it is strategy, a campaign, content or analysis. The right agent takes over. Decisions move faster, and their results feed the next action.
I am its sole Product Owner, with about ten people in product and engineering and dozens of releases a day. The positioning changed 2 times in 2 years (Shopify e-commerce, agencies, then B2B manufacturers), and each time, sales saw it coming first.
Showing up in ChatGPT, Gemini and Claude
A GEO module built from scratch, crossing Semrush keyword data with the questions people ask AI assistants. Marketing teams see what AI says about their brand and how to improve it.
Contributing to the code
I ship minor changes and prototypes myself with coding agents, reviewed by engineering before release. Designers and customer success use the same path through an in-house plugin.
Close to the founders, Customer Success and sales
At a startup, the product is built with the whole company, not just the product team.
The founders set the vision.
Customer Success picks up the first signals of need.
Sales sees the ICP shifting before anyone else.
Tickets come out of these conversations, customer interviews and usage data (Mixpanel, BigQuery).
Method
Every idea becomes a measurable bet, then tickets precise enough for the team to build without coming back with questions. Then we read the numbers, and the team decides what comes next.
The path
AI product
Product Owner — Glowtify 2025 – now · Vancouver (remote)
The product has been rebuilt 2 times since I joined. Nothing running today was planned in January 2025. Montréal startup, $3.4M raised in 2025.
Martech
Senior Digital Commerce Consultant, Martech — Valtech 2024 · Montréal
Supporting large brands in choosing and rolling out their martech tools (CRM, CDP, consent, analytics, e-commerce), from business requirements through migration.
Data & analytics
Head of Web Analytics — Digitalkeys, as partner 2020 – 2024 · Paris
The agency's data practice, built from scratch: server-side tracking on Google Cloud, consent, audits, training. Product owner of the agency ERP, and 2 products launched: a Google CSS price-comparison service (DSH0p) and an in-house consent management platform (DXLabs). Automated the agency's processes (60 people, 3 sites) with Power Automate, Power Apps and Azure OpenAI.
Paid media
Paid media and client leadership 2009 – 2023 · Paris
100+ clients, from startups to large groups. E-commerce: Volcom, Black Crows, Oh My Cream!, YellowKorner, Pierre Hermé. Ticketing: Moulin Rouge, Bourse de Commerce – Pinault Collection, Grand Palais. Lead generation: Amazon Web Services, HelloFresh, emlyon. SEM consultant, then e-commerce acquisition at Eptimum, then founder of Digitalkeys' paid media practice, up to 12 consultants.
Victor is one of the rare people with both marketing and technical skills. These skills make him a versatile employee who doesn't hesitate to recommend improvements to clients' strategies. When the opportunity arises, he is eager to learn and add more strings to his bow. Victor will certainly be a top-tier player on your team.
Marc-Antoine Arbour Exec. Director, Data & AI · 2024 Translated from French
Victor has technical skills and an understanding of clients' technology environments, which he naturally combines with business reflexes and a drive for marketing performance, making him a real asset in a Martech team.
Victor is very rigorous and organized, but his curiosity and his eagerness to learn and stay on top of new technologies, software and trends let him think outside the box and bring innovation and a fresh perspective to every project he joins.
In a new country, in a new company, he showed a remarkable ability to adapt, and joined the team with great kindness, unwavering motivation and a strong work ethic.
Feel free to contact me for a reference!
Maud Muscat Senior Consultant, Martech & Customer Engagement · same team, 2024 Translated from French
I have worked with Victor since 2011, first as a service provider, where the quality of his work led me to offer him a role working with me. Then as a colleague, where he always knew how to challenge, suggest and improve, with kindness and passion. And finally as a partner, where he was always a solid pillar of the company and a valuable teammate on every subject he took on.
Victor is a true Swiss Army knife, able to take on any subject and get the best out of it, always with a lot of enthusiasm. A rare and valuable profile, adaptable and team-minded.
Cyril Moindrot E-commerce Director · client, colleague, then partner since 2011 Translated from French
It was a real pleasure working with Victor. He was my direct point of contact for the relation between Google and the company he was working for. We strengthened the collaboration, built strong cases and got impressive results & impact for its customers.
I would like to emphasize some of Victor's strengths:
1. Curiosity and ability to continuously improve his knowledge on Digital / Marketing / New Product & features and the willingness to immediately bring it to its clients to innovate.
2. Capabilities to go beyond target & expectation to develop the best solutions and to get the impact for clients' performance.
3. Victor takes the time to listen and to build a trustable relation. It has always been a real pleasure to meet him during our collaboration. He is definitely a trusted advisor.
4. A great manager, always looking to support his team members and make them grow.
1. An ability to grasp many subjects and their environments (technical, legal, commercial…) to identify the right insights and define a real short- and long-term strategy with a true business dimension.
2. His technical expertise lets him make that strategy truly operational and adapted to different organizations.
3. Victor is a true teacher who knows how to convey and translate these subjects for every kind of audience (leadership, business teams, operations).
These qualities make him a real asset in many areas, especially during sales phases, where his presence was decisive many times!
Feel free to contact me for more details about Victor.
Bastien Leroy Sales Director, Digitalkeys · 2023 Translated from French
Throughout his higher education, Victor showed seriousness, motivation and rigor. Also passionate about new information and communication technologies, he has a very interesting profile.
So I am glad to recommend him, as he deserves it.
Feel free to contact me if you would like more details.
Sacha Sicard Marketing Professor, IDRAC Paris · 2009 Translated from French
Victor is a real professional. Because of his autonomy and high value work, you will be able to give him immediately responsibilities. You will appreciate the results!
François Samson Head of Evaluation and Monitoring, APEC · client, 2009
De Vinci Executive Education (2010) · IDRAC Business School (2009) · Agile innovative project management certification (2025).
French (native), English (professional), German (limited).
Speaker on marketing data collection (CPA Collège Annonceurs), MeasureCamp participant. 5 marathons (Paris, New York, Chicago, Toronto) and a half-Ironman, on Strava.
Let's talk
To talk AI agents, GEO or product, message me on LinkedIn.
Product Owner · Glowtify · Vancouver